Brawl Stars Championship: How EFG and Supercell Changed Mobile Esports

I still remember the buzz in early 2024 when ESL FACEIT Group and Supercell announced a multi-year partnership that would make the Snapdragon Pro Series the operator of the Brawl Stars Championship 2024. It felt like mobile esports had just been handed a golden ticket. Now, sitting here in 2026, I can look back and see how that deal reshaped the way I follow Brawl Stars competitive play. Back then, the circuit promised up to $2 million USD in prizes, a crowdfunding opportunity at the Brawl Stars World Finals, and a global structure that reached across five regions. I mean, come on—two million dollars for a mobile game I used to play on my lunch break? That was not just a prize pool; that was a declaration.

The partnership was powered by Samsung Galaxy, and it built on an ongoing relationship between EFG and Supercell. Brawl Stars had already appeared in the first-ever SPS Mobile Masters event. That finals had a $200,000 USD prize pool and took place at DreamHack Japan. The image from that event still sticks with me: players hunched over phones, crowd roaring, and a game that many people had written off as casual suddenly looking like a serious battlefield.

Honestly, I did a double-take when I read the regional breakdown. The five participating regions were Asia-Pacific (APAC), Europe, Middle East, and Africa (EMEA), North America, South America, and mainland China. APAC, EMEA, and North and South America would compete in monthly qualifiers and monthly finals events. Those regions would also get an offline last-chance qualifier (LCQ) event in the fall. More information about the LCQ location and the Brawl Stars World Finals was promised later, and the mystery kept the community refreshing news pages like it was a loot box.

Here is how I would sum up the 2024 circuit structure:

The numbers told their own story. The Brawl Stars World Finals viewership statistics showed that this was not a niche corner of esports anymore. The game had momentum, and EFG knew how to feed it. Sam Braithwaite, the vice president of game ecosystems for mobile at EFG, said that Brawl Stars had been a catalyst for the growth of the Snapdragon Pro Series since Day 1. He also pointed to EFG's work with Supercell across other titles such as Clash of Clans. In his words, EFG's fundamental knowledge of the Brawl Stars esports ecosystem and years of experience operating mobile leagues at a global scale positioned the company to make the Brawl Stars Championship 2024 the best one yet.

Kim Jensen, Supercell's Brawl Stars esports head, added that the SPS series had proven itself to be a top-tier circuit for mobile esports thanks to its global reach and production value. He said he looked forward to working with the EFG team to reach new audiences and solidify Brawl Stars as a leading mobile esport. If you ask me, that is the kind of corporate speak that actually means something when the prize money and the player base back it up.

Fast forward to 2026, and the mobile esports landscape is even more crowded. New titles rise, old ones fade, and every organizer wants a piece of the pocket-sized action. Yet the Brawl Stars Championship still stands as a reference point. The 2024 SPS partnership gave the scene a skeleton: monthly qualifiers, regional finals, an offline LCQ, and a World Finals stage with crowdfunding on top. That structure did not just organize matches; it gave players a ladder to climb and fans a calendar to circle.

I will admit I am not a pro player. I am just a fan who watches streams, argues about balance changes, and sometimes thinks I could have made the right call if I had been on stage. But even from my couch, the 2024 announcement felt different. Mobile esports was stretching its legs, and Brawl Stars was one of the games leading the stretch. The partnership put its arm around the circuit and said, 'We are going to build something that lasts.' And in 2026, with the benefit of hindsight, it is hard to argue with that.

That is all for now. I will keep watching, keep cheering, and keep hoping for another season where a $2 million prize pool makes everyone sit up straight. Some things never get old. 🏆